Big brands urged to pause Twitter ads until Elon's learned how this all works
, Musk said he believed that"advertising, when done right, can delight, entertain and inform … Twitter aspires to be the most respected advertising platform in the world that strengthens your brand and grows your enterprise."he had spoken to civil society leaders to find out"how Twitter will continue to combat hate and harassment, and enforce its election integrity policies.
to Musk's open letter earlier that it's what the Chief Twit does in the near future that will determine whether advertisers set sail for calmer waters. that the group was founded"with the goal of creating a more sustainable and responsible digital environment." A hard task, Rakowitz said, that GARM hopes will be made possible on Twitter through Musk's purchase of the platform.
Since writing that letter, however, several Twitter executives have left the company, including advertising head and chief customer officer Sarah Personette, chief people and diversity officer Dalana Brand, and GM for core technologies Nick Caldwell, all of whom indicated they had left in Twitter posts.
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