A big downtown San Jose hotel that was closed for more than a year due to COVID-spawned economic maladies has officially reopened and is ready to add hundreds of local jobs.
Guests gather at the bar in the lobby of the Signia by Hilton hotel, located at 170 S. Market St. in downtown San Jose, on Monday, April 25, 2022.
“We are excited that this hotel can bring life and energy back to downtown San Jose and to welcome our team and our guests,” said Sam Hirbod, a Bay Area business executive and principal owner of the 805-room lodging.Sam Hirbod, the primary owner of the Signia by Hilton, stands in the lobby of the downtown San Jose hotel, located at 170 S. Market St., on Monday, April 25, 2022.
“Everybody who is part of the team is looking forward to this and to bringing prosperity to the downtown and what San Jose deserves,” Hirbod said. “We are delighted to welcome Signia by Hilton to San Jose, a city that is synonymous with innovation,” said Danny Hughes, a Hilton executive vice president and president of Hilton’s Americas operation.
Still, plenty of challenges loom as the new Signia by Hilton attempts to navigate a path to prosperity. In contrast, hotels in luxury resorts or destination markets such as the North Bay Wine Country and Monterey County’s Big Sur region have commanded record-high prices over the last two years.
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