Big Machine and Blac Noize! Recordings have come together to form a new hip-hop and R&B entity.
Jesse “Punch” Edwards, Rahim Wright‘s SB Projects had partnered with 740 Project on marketing initiatives, and brought the company to BMLG founder/president/CEO“We became aware of their desire to get a more formal label opportunity together,” Borchetta says. “Now that we’ve partnered with HYBE America [and] have the ability to expand, this opportunity came at just the right time.”
Both labels stress they will make deals tailored to each artist. “In 2022, there is no set structure on how things should or shouldn’t be, just more or less what we feel the market needs and what we can provide,” McCoy says. “Being artist friendly means we aren’t going to say we are going to dictate how we want every single deal to go.”
Both labels say that have the staffing to handle the release slate and will outsource as needed. Blac Noise! already has indie promo teams in place to handle urban and rhythmic releases, Greenberg says.
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