‘Big-Name Designer’ Among the Changes Expected for Brooks Brothers

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‘Big-Name Designer’ Among the Changes Expected for Brooks Brothers
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Expect Brooks Brothers to amp up its star quality with a 'big-name' designer within the next few months.

Expect a well-known designer and a restructuring team to make their appearance at Brooks Brothers within the next few months.

“I’m not saying this is the next Ralph Lauren, but there’s incredible heritage, it has been well-maintained and has great brand integrity. Claudio [Del Vecchio, who has owned the business for the past 20 years] has done a great job, but there’s so much low-hanging fruit.”Salter said that while there is a “ton of work to do, this is brand that has been built over 200 years.

But Salter said the quality and the pricing of the merchandise will remain the same. “We never take anything downmarket,” he said. “That’s not what we do. But there will be a lot more leisurewear and activewear. We won’t forget the tailored piece but there won’t be a huge emphasis in that area.” Salter would say only: “We’ll be hiring someone soon — inside of this year for sure. It’s going to be fast.”

“And we’ll be in the wholesale business with sportswear, tailored, shirts and outerwear,” he said. Brooks Brothers has wholesaled in the past, but it represents only a small percentage of its overall business, or around $50 million of its close to $1 billion in annual sales.

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