Both Democrats and Republicans are growing reliant on — and beholden to — online fundraising, creating for the first time in modern history a political landscape where both parties are largely funded by small donations.
and have claimed the billions they raise in small donations is evidence that they are the party of the people, less reliant on wealthy donors and business interests than the GOP.
Even out of office, Trump himself continues to raise massive sums of money, largely online, announcing Saturday that his political groups had collected nearly $82 million in the first half of the year, giving him a warchest of more than $102 million. Like an Amazon for causes and candidates, these platforms streamline the giving process by saving donors’ credit card information to allow for one-click contributions, providing a central hub for the entire party and allied groups.
Or as Gerrit Lansing, president of WinRed, told Fox News,"The good guys have leveled the playing field of online fundraising.”Small donors are especially valuable to the GOP as they try to Campaign finance laws give an advantage to raising lots of small donations instead of big checks from wealthy individuals, since donations are maxed out at $2,900. And although wealthy donors can write big checks outside groups like super PACs, those groups have to pay steep prices for television advertising, typically the biggest expense for any campaign, diluting the power of each dollar.
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