The value of sports rights has been in the stratosphere and the inclusion of trillion-dollar tech giants will only lift those numbers higher.
Amazon bought the rights to NFL's "Thursday Night Football" franchise for $1 billion a year through 2023.Apple and Amazon are battling for the NFL's Sunday Ticket package — a deal that is expected to include a stake in the league's media business — with Apple seen as the heavy favorite.Most of the sports rights still reside with the established media giants that now have their own streaming services.
Apple and Amazon are more concerned with their ability to attract new subscribers that they can convert to higher-margin parts of their business. "I'm sure [Amazon has] algorithms that show how many people who subscribe to the NFL will turn around and buy music or buy merchandise," LHB Sports CEO Lee Berke told Axios. "So that gives you a totally different perspective."The NBA's current deal runs through the 2024-25 season, but it's attractive for the younger audience compared to the other sports and has a reputation for forward-thinking under Commissioner Adam Silver.
"When it comes to the NBA ... they're not going to ignore broadcast or cable, but there's going to be a range of content offered up in a range of platforms," Berke says.
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