Tighter EU rules will demand firms such as Google and Meta tackle disinformation on their platforms.
Large tech companies, such as Google and Meta, will have to take action on deepfakes and fake accounts - or risk facing huge fines.New EU regulation, supported by the Digital Services Act , will demand tech firms deal with these forms of disinformation on their platforms.
Platforms with more than 45 million monthly active users in the EU will have to report to the Commission every six months.: "Combating the spread of misinfo is a complex and evolving societal issue". Deepfakes expert Nina Schick says non-consensual pornographic deepfakes are the primary form of malicious deepfakery today - notably affecting well-known figures including Michelle Obama, Natalie Portman and Emma Watson.
For example, genuine footage could be dismissed as deepfakes by those seeking to avoid accountability. In recent years, Big Tech companies have made efforts to detect and counter deepfakes on their platforms - with Meta and Microsoft among stakeholders launching theBut platforms "too often use deepfakes as a fig leaf to cover for the fact that they are not doing enough on existing forms of disinformation", Ms Schick says.
But Ms Schick adds deepfakes still have the potential to become "the most potent form of disinformation" online.
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