BTS is one of the few major pop artists that doesn't use ticket or merchandise bundles to sell albums, making them immune to Billboard's policy changes.
’s new merch and ticket bundle rules will devastate plenty of chart-topping pop stars. BTS isn’t one of them. , topped the Billboard 200 in February with a whopping 422,000 album-equivalent units. To date, BTS claims the second-biggest debut of 2020, and they did it without any ticket or merchandise bundles. They also derived 82% of their first-week sum from traditional sales, a nearly unprecedented figure in an era when streaming is king.
If’s new bundling rules had applied in January, BTS would almost certainly claim the biggest album debut of 2020 right now.available in four elaborate CD editions, each containing different concept photos of the group. These CDs accounted for 330,000 of the 347,000 traditional sales in the album’s first week. Some critics have tried to compare this marketing strategy to ticket/merchandise bundling or suggest it’s a disingenuous way to boost album sales.
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