Declining return on investment on digital list-building and concerns from surveys of donors have online fundraisers worried
Congressional campaigns spent more on fundraising as a share of their total spending in 2022 than in the previous election cycle. | Mario Tama/Getty ImagesWhen Lloyd Cotler worked on texting programs for Hillary Clinton’s 2016 presidential campaign, it was a relatively new campaign frontier — a blank canvas where Clinton’s digital staffers answered questions about voting, shared comments from Donald Trump that would enrage the Democratic base and, sometimes, asked for campaign contributions.
The pool of donors willing to give to candidates online is vast: ActBlue reported more than 5 million individual donors giving to federal campaigns on its platform this cycle, while WinRed saw more than 2 million. But those donor universes are still finite, and data privacy concerns and efforts by companies such as Apple and Facebook to crack down on targeting of individual users have increased the cost of recruiting donors via social media.
“Campaigns are even asking undecided and swing voters for money,” said Eric Wilson, a Republican digital strategist and the center’s director. “They’re asking people who donate to the other party for money.” But nearly a quarter said there were times where they decided not to donate or volunteer because they did not want to get more text messages.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Mark Cuban: ‘People thought I was an idiot’ for launching the company I sold for billionsMark Cuban says skeptics laughed in 1995 when he launched Broadcast.com, the streaming audio startup that eventually sold to Yahoo for $5.7 billion.
Weiterlesen »
Editorial: Yes, it really will take billions of dollars a year to solve homelessness in CaliforniaGov. Newsom has made record investments to ease homelessness. But ending the humanitarian crisis will require more money over a longer period of time.
Weiterlesen »
Report predicts billions in motor fuel tax revenue losses if state meets EV goalsDespite Illinois' efforts to smoothly integrate electric vehicles into the state's economy, a new report from the Illinois Economic Policy Institute is warning of a potential steep decline in transportation revenue as the process of electrification accelerates.
Weiterlesen »
Wells Fargo CEO Charlie Scharf aims to cut billions in expenses in 2023 - Phoenix Business JournalThe San Francisco bank — which is the second-largest in the Phoenix metro — still has higher headcount and expenses than rivals with more complex operations, the CEO said.
Weiterlesen »
Despite Net-Zero Vows, Wall Street 'Climate Arsonists' Still Pumping Billions Into Fossil Fuels'It is business as usual for most banks and investors who continue to support fossil fuel developers without any restrictions, despite their high-profile commitments to carbon neutrality.'
Weiterlesen »
Elon Musk, Tesla Poised for Trial Over 2018 Tweets Proposing to Take Car Maker PrivateElon Musk is headed to court in a securities-fraud trial over tweets from 2018 in which he floated the possibility of taking Tesla private, with in-person jury selection poised to begin Tuesday
Weiterlesen »