After months of helping more than 140 incumbents and new contenders, writers Billy Ray and Gregg Hurwitz talk about their main piece of guidance: 'It's always how to sound less like a Democrat'
Unpaid and flying largely under the radar, Hurwitz and Ray have been back in action throughout this latest midterm cycle, working directly on political messaging with, they say, upwards of 140 Democratic candidates, including scores of incumbents.
They are, to put it mildly, not enamored of the far left and their discussion of messaging tactics is likely to raise the ire of some progressives. Hurwitz for instance describes the leftist flank in America as having an “insanity” and a “sickness,” especially for what he describes as a “devouring, self-cannibalizing” tendency intent on “purity tests.” He is quick to note that “the sickness on the right is much more ascendant in [the Republican] party.
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