'If search engines don't give a fair and even-handed representation of our political environment, we begin to splinter and polarize against one another, harming our democratic society.' More from our CEO in newsweek:
say they see a"great deal" of bias in news media coverage. If journalists themselves will not commit to giving an even-handed representation of all sides, perhaps news aggregators and search engines can acknowledge political bias in news outlets and present users with a broad view.
Offering a broad view doesn't only help to mitigate societal polarization, it has a positive effect on the individual, too. Afound that participants who actively diversified their online news feeds by interacting with people and content espousing different points of view reported lower levels of anxiety related to current events.
But no matter the cause, it appears Google, Bing, and Yahoo! have decided the problem of political news bias is not a sufficiently important problem to address, or have so far been unable to address it effectively. This has a negative effect on our society. If news aggregators intend to support a free and independent democratic society, and to provide their readers with the ability to consume a variety of perspectives and decide for themselves the best course, they are failing in that objective. Our society, and perhaps our democratic system, needs them to do a better job.
John Gable is co-founder and CEO of AllSides, a media solutions company that provides balanced news, media bias ratings, diverse perspectives and civil conversation across divides to help people better understand the world—and each other.
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