'Bite-sized fun': The psychology behind your sudden Wordle obsession (via CNBCMakeIt)
But why do people love the game so much? Experts weigh in on the reasons behind the latest virtual phenomenon.There's no doubt that the social aspect of Wordle, the ability to easily share your own results — on social media, via text message, or over email — and also see how quickly others guessed the daily term, has been a huge factor driving the game's rapid ascension.
"A is autonomy. We want to feel like we're in control of our lives, B is belongingness. We want to feel like we're connected to other people," Gentile said. "And the C is competence. We like feeling [we're] good at something." For now, anyone can play Wordle. The game's relative ease of access makes it a draw for players from any age group or demographic.
Another reason Wordle has surged in popularity in the U.S., specifically, according to Dunlap, is because our culture puts emphasis on productivity. When we aren't productive, we feel guilty. "One of the nice things about Wordle being very short, very time limited, is that that sense of guilt, of 'Oh well, I should be doing something else,' it doesn't kick in," she says."It's something that encourages you to spend three minutes a day," Wardle recentlyDunlap and Gentile both agree that it's hard to tell how long Wordle will remain popular. After all, there are only so many five-letter words out there.
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