Black Friday Online Sales Set New Record, Retail Traffic Is Wait-And-See

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Black Friday Online Sales Set New Record, Retail Traffic Is Wait-And-See
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The twin threats of inflation and recession loomed large over one of the biggest shopping weekends of the year. The good news is that online retailers likely had their biggest sales ever. While bri…

Garden City, N.Y.: Overview of shoppers filling the halls of the Roosevelt Field Mall for Black Friday shopping on November 25, 2022 in Garden City, New York.The twin threats of inflation and recession loomed large over one of the biggest shopping weekends of the year. The good news is that online retailers likely had their biggest sales ever.

The strong Black Friday followed a Thanksgiving Day online blitz of an estimated $5.29 billion up 2.9% year-over-year. Mobile shopping also hit a record high this year, with sales from smartphones accounting for 55% of online sales on Thanksgiving Day. These sales are expected to account for 53% of total Black Friday sales, the company predicts.“People have been shopping today. We’d expected brisk traffic and big sales numbers.

Los Angeles saw crowds returning to brick and mortar stores, hoping to score deals that will ease the inflation burden of the last year.

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