“It’s so deeply rooted in white privilege because they can take up a space that an actual black woman could have had,' Alisha Gaines, author of “Black for a Day: Fantasies of Race and Empathy,” said.
’s seemingly endless Twitter thread might not be as well-known as the Kardashians, but they also profit from brand endorsements and collaborations, Gaines said.
The products and promotions women like Hallberg receive from social media should be going to actual black women, Hart laments. Hart told NBC News that this trend is anything but new. From blackface minstrel shows to the freak-show attraction in 19th century London ofWhile the indelible history ofin America has contributed to the modern phenomena of blackfishing, Gaines said there is a distinctive difference between the two. Blackface was intended to degrade and humiliate. These influencers instead practice racial impersonation and cultural appropriation, according to Gaines.
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