The network, founded in 2020 by former GOP congressman J.C. Watts, hired more than 250 Black journalists and production personnel last year in a relaunch following an investment by Jacksonville Jaguars owner Shahid Khan.
NEW YORK —
Princell Hair, the company’s president and CEO, told employees Friday in a memo that the news network was ceasing live production and would file for bankruptcy. BNC was available in some 50 million homes with cable and satellite but had failed to attract many viewers. Hair, a former CNN executive, took over in the relaunch last year. BNC brought on contributors like Charles Blow, columnist at The New York Times, and commentator Marc Lamont Hill. Correspondents were stationed in New York, Los Angeles, Chicago, Atlanta and Philadelphia.
He told employees that their contributions had been remarkable, but “due to challenging market conditions and global financial pressures, we have been unable to meet our financial goals, and the timeline afforded to us has run out.”
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