They've been spotted on Miley Cyrus, Kacey Musgraves and other celebrities.
Designer Asia Hall is changing western-wear traditions with her Neon Cowboys fashion brand. Her light-up cowboy hats and other country-western apparel accessories have caught the attention of music fans and celebrities alike.
“During the nighttime, the headliners are just performing and it’s just really dark,” she said in a 2017 interview. “And, I realized that they needed something that was kind of more exciting and fun and keep the energy and keep the mood up. Technically, lighting up the party.” Her time as a computer science major in college and having a father who was already in the fashion business came together in the creation of an LED cowboy hat. Eventually, she and her design team came up with a mold to create translucent plastic hats that would glow with colorful LED lights. She took her prototype to music festivals, and people couldn’t get enough of them. It was the momentum Hall needed to launch Neon Cowboys in 2014.
Celebrities including Miley Cyrus, Selena Gomez, Dua Lipa and Kacey Musgraves have jumped on the light-up looks. Hall told Texas Monthly the partnerships have been a boost for her brand, and that her collaboration with Musgraves helped get her product into the public eye and into fans’ hands.
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