Chivas Regal appeals to new generations of Scotch drinkers with Blackpink's LISA as the first female ambassador in Asia. See more here. ChivasRegalXLISA
, the influential K-pop musician shares how her journey blends seamlessly with the manufacturer’s ethos of “success and elevating those around you”. As LISA continues to forge her own path and inspire on greater, global levels, Chivas is all set in appealing to a new generation of Scotch drinkers, especially in Asia.Leading in self-confidence and empowerment, LISA has undoubtedly broken boundaries and went beyond social parameters in her story to success.
LISA is the ultimate symbol of hard work, determination, humility and generosity — an apposite embodiment of Chivas’ principles. “There were no shortcuts to get where I am,” LISA says in the campaign film. “After being on such a huge personal journey and hustling over the past few years, I want to inspire people to elevate themselves”. As a whisky fan with closely aligned values, the artist adds that it was only natural to partner with Chivas.
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