Blackpink's Rosé is the New Global Face of Saint Laurent

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Blackpink's Rosé is the New Global Face of Saint Laurent
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Between BLACKPINK's record-breaking video for HowYouLikeThat to being the newest face of YSL, Rosé is having quite the week.

standout track"Sour Candy," the K-pop girl group officially kicked of a new album era of their own with the music video for new single"How You Like That."countdown, the video racked up 82.4 million views in its first 24 hours of release. It smashed the record for most single-day views previously set byand Halsey's"Boy With Luv." In fact, Blackpink actually took the record back, previously holding it with their own"Kill This Love" before the BTS track.

Of course, K-pop bands and their devoted fans breaking various internet milestones is nothing new at this point, so perhaps the bigger indication that Blackpink is taking center stage is the fact that one member, Rosé, was today made the face of Parisian fashion house Yves Saint Laurent. In a black and white campaign video shot by photographer David Sims, Rosé wears a black lace mini-dress from creative director Anthony Vacarello's fall 2020 collection. The New Zealand-born musician is also now prominently featured on the brand's

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