Blockacchaino? ☕️ NF (cup of) T? 🫖 Starbucks is going to release NFTs that unlock access to exclusive perks 🚀 The coffee chain has also confirmed it plans to build an immersive Web3 experience 🥰
Starbucks is going to release a series of branded NFT collections that unlock access to "exclusive experiences and perks."
Starbucks' NFTs could be primarily targeted at the 27 million people who are currently members of its Rewards program in the U.S. alone — and the chain wants to come up with "fun ways to bring communities and experiences to life in the digital realm." Moving forward, the company says it's determined to build an "approachable, widely accessible front-end, backed by the right blockchain technologies that are fast and reliable."
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