Blumhouse’s teaser trailer for Imaginary plays before Five Nights at Freddy’s and gives the audience a unique, immersive, and scary experience.
The Big Picture Sure, all ads tell you what to do in some capacity — buy this product, use this service, see this movie — but the teaser trailer for Lionsgate and Blumhouse’s new film Imaginary takes that a step further by literally telling you what to do. The result is immersive, making you feel like the protagonist in your own horror movie.
What Happens in the ‘Imaginary’ Trailer? The Imaginary teaser is unique in that it plays with your senses and natural fear of the unknown. At the beginning, an eerie little girl’s voice instructs you to close your eyes. If you’re too chicken or rebellious to actually do as instructed, well, they’ll do it for you, as the screen then goes black and more creepy noises begin to play.
It’s an interesting and effective marketing tool, both smartly attaching itself to Five Nights at Freddy’s and putting the audience in the position of the main character. It’s clear people are craving fresh, new horror experiences, with everything from the innovative Skinamarink to the adaptation of popular horror video games. If the creativity in its marketing is reflected by Imaginary as a movie, it could be a real contender for one of the best scary movies of 2024.
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