Shown off at CES2023, the BMW i Vision Dee changes color on command and also uses e-ink to make facial expressions with its grille and headlamps. Learn more about this concept car:
BMW thinks there is “huge potential” for such screen projection technology, far beyond the compact head-up displays drivers have become used to over the past two decades.
It would be easy to assume stage five of the Dee system is intended for a fully autonomous vehicle, where passengers can switch off from the outside world and watch a movie or other streamed content. However, as an indication of the restraint of BMW’s approach with this concept, the i Vision Dee features no autonomous driving technology at all.
Adrian van Hooydonk, BMW Group design director, says: “Augmented reality is something that’s not just interesting, but actually helpful for driver orientation. You can focus on the road ahead of you, and the information you need will be seemingly projected onto the road. What we’re showing in this Vision car is a new technology that allows you to use the entire width of the windscreen.
Other auto OEMs are also working in this space, with Mercedes adding navigation prompts to a live videofeed from a forward-facing camera, while both Audi and Ford are investigating ways to project driver information onto the road using LED headlamps. , Ford’s system is geared toward nighttime driving, where prompts warning of speed limits, upcoming junctions, and icy weather are beamed onto the road.Advanced in-car assistants are also a hot topic. While some manufacturers would rather drivers use Siri or Google Assistant via a connected smartphone, others are also going their own way.
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