Paramount Global CEO Bakish said today that while it “didn’t make sense to run Showtime as a 100% standalone organization,” he wanted “to make it clear that the [Showtime] brand still matters, and the slate is going to matter even more”
as a 100% standalone organization,” he wanted “to make it clear that the [Showtime] brand still matters, and the slate is going to matter even more.”
Paramount’s latest efforts include “some work around Showtime, both on the network side and the streaming side” which Bakish called “consolidation economics” — a way to unlock “cost synergies with the broader portfolio.” The Showtime brand is valuable, Bakish said, calling it “more coastal, more upscale” than Paramount+. “Certainly, it stands for a certain type of programming with consumers. And it is going to continue to. And we’ll lean into that. But we don’t have to do it as a standalone. We will do it as an integrated strategy.”“Consolidation has been the rule in business for a long time, certainly been the rule in media.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
“Cost Synergies” In Focus for Paramount As Fate of Standalone Showtime App Is to Be DeterminedCEO Bob Bakish declines to comment further on whether the Showtime streaming service will ultimately be folded into Paramount+.
Weiterlesen »
Paramount Global Announces Participants For 2022-2023 Writers Mentoring ProgramParamount Global has announced the seven writers who will be participating Writers Mentoring Program for 2023-2023. Currently in its 19th year and helmed by the Paramount Office of Global Inclusion…
Weiterlesen »
Paramount CEO On Streaming Profitability Push: “It Takes a Little While”Bob Bakish told an investors conference that his studio was building out a “multi-platform asset portfolio” to encompass Paramount+, Showtime, Paramount Pictures, CBS and Pluto TV, with peak investment, and losses, set for 2023.
Weiterlesen »
Paramount shares fall as CEO lowers fourth-quarter ad revenue forecastShares of Paramount fell after CEO Robert Bakish warned that fourth-quarter advertising results would be lower than the company's third-quarter figures.
Weiterlesen »
‘George & Tammy’ Brings in 3.3 Million Live+Same Day Linear ViewersSHOWTIME called 'George & Tammy' the most-watched premiere in its nearly 50-year history.
Weiterlesen »
The pack returns in Paramount Plus' Teen Wolf: The Movie trailerTyler Posey, Holland Roden, and most of the original gang make their return in the film continuation of MTV's supernatural teen series
Weiterlesen »