When producers hired Barker to host “The Price Is Right” in 1972, they hit the jackpot. The game show had faded significantly from its glory days in the late ‘50s and had been punted by two networks before it landed at CBS.
CBS Photo Archive / Getty ImagesBob Barker, the longtime host of television’s “The Price Is Right” who used his combination of comfort-food charm and deadpan humor to become an American television staple, has died, according to his longtime publicist. He was 99.
A contestant and host Bob Barker play "The Price Is Right" million dollar spectacular in Los Angeles in 2004.“From the black and white era of television right up to the new century, Bob Barker had a real presence on two really big shows,” Thompson said. Barker landed a job at a radio station in Florida, and it didn’t take long for word of his smooth delivery to travel across the wires. In 1950, he moved to California to start his own radio program, “The Bob Barker Show,” in Burbank.
And when he wasn’t giving away the keys to brand new cars, he was a TV fixture in other time slots. In 1967, he began a 20-year run as emcee of the Miss Universe and Miss America pageants, and in 1969 he started a similarly long run as the host of the New Year’s Day Tournament of Roses Parade. He founded a charity in 1995 that provided just such services for pet owners — the DJ&T Foundation, named after his wife and her mother. His passion for the cause can be traced to the first prize he gave away as host of “The Price Is Right” — a fur coat.
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