Bob Iger pulled a Beyoncé Sunday, getting all Disney-owned properties that exist on Twitter to fall in line and post the same video (and message) to celebrate Disney100 ... this amid some choppy waters to get the business back on track.
Gettyis on a mission to make Disney profitable again -- so, for the Mouse House's centennial ... he made the entire company fall into formation to telegraph his vision.
As you might've heard by now, this year marks a big milestone for the mega-corporation... they're 100 years old, and BI -- who's the newly reinstated CEO once again -- whipped up a nifty little Super Bowl spot that's set to air during the game, which he also released early.
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