All while keeping the planet's wellbeing in mind.
Author:Dara PrantPublish date:Aug 11, 2020What do you wear when you're looking for a memorable 'fit for a socially-distant outdoor activity? More often than not, it's a brightly-colored set that boasts a fun pattern and easily moves with you.
An outdoorsy upbringing in Colorado that involved everything from skiing to motorcycling is why Lierheimer believes it's essential to make useful, functional clothing. She studied womenswear apparel design at the Savannah College of Art and Design, before logging hours at Coach and Champion. Most recently, she worked in womenswear design at Kith and left her position there in January to work on Bobblehaus full time.
Chen, who was born in Shanghai and moved to a small town in Missouri with her family when she was 12, frequently felt her outsider status pronounced in the fashion world, she says: "I saw a lot of things that I wanted to change. I wanted to bring more inclusivity, more empowerment, more positivity, more sustainability, as well as an eco-conscious mindset into the industry."
"I went to the studio multiple times a week to see how they produce and to see how they work. The founder is 27 years old and he quit his job at a big, corporate manufacturing system to create a small production room that focuses on emerging designers with no minimum at all," Chen says. "We instantly connected. They believe in our vision and I believe in their ethical production.
Chen and Lierheimer call their first offering "collection one" to keep it seasonless, though the bold hues and patterns make it perfect for cheery summertime activities: Take an all-over checkered print short-sleeve button-up with a camp collar and matching drawcord shorts that would be perfect for a day spent skateboarding in the park; or a light purple logo cotton crewneck sweatshirt and sweatshorts that are ideal for an evening picnic.
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