I think Bobby Kotick might be getting a bit frustrated with how long this is taking.
, the CEO made a case for the acquisition that differed slightly from talking points we've heard from Microsoft lawyers, arguing that the merger is the only way for western games companies to break into"protected markets" in China and Japan, and warning that the UK would become"Death Valley" if it shot down the deal.
To be clear, Kotick wasn't prophesying that the UK would be struck by drought if it defied his will, but rather suggesting that the country's tech sector ambitions would go down in flames if it thwarted Microsoft's acquisition.
Kotick said that a"post-Brexit UK" is"probably the first country where you’re seeing a recession, like the real severe consequences of a recession," and suggested that the country would want to draw on the technical talent of institutions like Cambridge to counteract that."I would think you would want to embrace a transaction like this," he told CNBC presenters,"where you’re gonna see job creation and opportunity".
I have to wonder if Microsoft wishes it could restrain Activision executives from ever going near a microphone at this point. Kotick's inflammatory comments come barely a week after Activision's chief communications officerthat The Last of Us' success on HBO showed why the acquisition was a good idea. Now Activision's CEO is making the rounds and lambasting the very regulators Microsoft needs to persuade, which they probably don't teach you in PR 101.
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