Is Bonus BeReal an exciting new feature or an attempt to breathe some life back into the social app?
BeReal was a surprise success when it first launched by young French entrepreneur Alexis Barreyat.It was seen as an alternative to the curated, filtered feeds of other social media apps, and was even named Apple's App of the Year 2022.
It encourages you to share posts with a small circle of close friends, so it's not the place to look for clout. But it didn't stop certain moments, like Harry Styles shooting a BeReal post in the middle of a gig, from going viral outside the app and driving its popularity.But there are reports that downloads have slowed down, and that fewer daily users are returning.
That can be a problem, because investors like to see user numbers and engagement - the time people spend using the app - going up. Adding new features is a good way to keep people interested, but it can backfire. Remember when your Instagram
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