Online travel group boss on his AI-driven effort to take the friction out of holiday planning
It is summer, and Glenn Fogel is planning a trip. The itinerary is simple: he’ll fly from the US to Amsterdam, meet his wife, who has been touring Europe, and spend the weekend in Belgium. Then, Fogel says, “she’ll fly back and I’ll have fun in Brussels”.service provider Booking Holdings and its biggest subsidiary Booking.com and he has plenty of business reasons to visit the Belgian capital. Booking.
Fogel’s muscular management style is grounded in early adversity. Aged 17, he suffered a stroke. At 61, he still approaches each day with a relentless drive, beginning with a dawn exercise regime, influenced by his recovery from that teenage trauma. When searching hotels on Booking.com, his priority is “great gyms”.
Working first in corporate development, then strategy, Fogel helped shape the company into an owner of multiple internet platforms, including the comparison apps OpenTable, for restaurants, Agoda, for hotels in Asia, Kayak for flights, Rentalcars.com, and the original Priceline US discount travel platform. Booking.com still accounts for about 80 to 90 per cent of the overall business, helping the group to $17.1bn of revenues last year, against $10.
I try to get to bed by 11pm. Much of being a global CEO means you are not at HQ. So far this year I have slept in my home bed less than half the time. A few days after our interview, Booking.com announced that the impact of the Covid-19 pandemic meant it had not yet reached the user threshold above which it must notify the commission that it falls under its “gatekeeper presumption”. By the end of 2023 it almost certainly will.
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