Boots cuts Advantage Card points earned per pound

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Boots cuts Advantage Card points earned per pound
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Customers will receive 3 pence worth of loyalty points for every £1 spent, down from 4 pence

Boots is changing the way its loyalty card works by offering discounts on more of its own-brand products but cutting the points earned per pound.

The move comes when many retailers' costs are increasing amidst record rises in energy bills and overheads.It said the move was in response to customer feedback.It added that customers would be able to save 10% in store on 6,000 of its own-brand products. On its website, Boots said: "We understand that more customers are looking to access instant savings, so offering 10% off our Boots own brand range will give even more opportunities to save.

Retail analyst Catherine Shuttleworth said Boots is competing with other High Street firms to hold on to shoppers amid rising cost pressures, and that points "really aren't enough" anymore.

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