Boots opens waiting list for mystery new beauty brand it's launching by popular demand
offering just keeps getting better and better with more covetable brands joining its roster all the time, so we're expecting big things following its latest announcement...
The retailer has just opened a 'secret' waiting list for a big new beauty brand launching on its website later this month. While the brand is a mystery for now, it's clearly popular with shoppers, as 27,000 customers have apparently searched for it on the Boots website. The high street beauty retailer has listened, revealing that the brand in question will launch online on 20 August before appearing in stores later this year.
Yes, it's safe to say that we're intrigued. If you are too then make sure you sign up to the secret waiting list, which will ensure you're one of the first to discover the new brand with access to a 24-hour pre-sale before other shoppers. Boots has been on a mission to extend its beauty offering recently, with 65 new brands launching since the start of lockdown last year, so it has really started to rival some of the bigger beauty retailers online.became the latest to join Boots' roster. Known for its clean, vegan, gluten-free, cruelty-free products, all fueled by antioxidant-rich superfoods, Bite Beauty offers an inclusive range, and plenty of fun and modern shades. We also love its simple but chic packaging.
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