Among men, Boris Johnson has an approval rating of minus 15. Among women it is minus 30
arrived at the Conservative Party’s annual conference in Manchester expecting questions on Brexit and how to fund his copious spending pledges. Instead the prime minister spent much of his trip denying that he groped a journalist at a dinner party two decades ago., said Mr Johnson squeezed her upper thigh under the table at a drunken lunch at the, which he edited at the time.
Political parties fall over themselves to woo female voters. In 1997 Labour talked of “Worcester woman”, an imagined median voter who lived in the marginal Midlands seat. By 2010 she had evolved into “Asda mum”, matriarch of the hard-working families whom all parties scrapped over. Women are more likely to be undecided going into elections and make up their minds close to election day, points out Rosie Campbell of Kings College London, in “Sex, Lies and Politics”, a recent book.
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