This is the Los Angeles-based streetwear brand’s most expansive sports collection in its nearly 10-year history.
Born X Raised has had a long history of working with sports teams on collaborations, primarily teams based in the Los Angeles area such as the Dodgers, the Lakers and the Rams. Born X Raised has also done collaborations with the Detroit Pistons and Las Vegas Raiders, but the collection with the NFL is its most expansive to date.
“We’re an L.A. brand,” Printup said. “Obviously we started in Venice and my message and ethos started to radiate through Venice quite a bit and then we started to get a bit bigger. It had a ripple effect and it went all throughout Los Angeles. Then we started working with the Dodgers and the Lakers and all of these other L.A. teams and I realized that the mindset isn’t just here in Los Angeles. Born X Raised is not just about a certain place or time.
The NFL collection comes just before Born X Raised is celebrating its 10th anniversary next year. To celebrate the milestone, Printup explained the brand has several initiatives planned including a book, gallery show and other collaborations.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Local organizations partner to clean up Los Angeles RiverThe Rivers and Mountains Conservancy kicked off a $2 million project to beautify the LA River Corridor, which can look trashed after a large storm.
Weiterlesen »
Mark Wahlberg's former Los Angeles estate hits the market for $28.5 millionMark Wahlberg's former Beverly Hills estate has hit the market for $28.5 million. The 'Departed' actor revealed in October he moved his family to Nevada.
Weiterlesen »
Noah Syndergaard Heads to Los Angeles to Find His Stolen ThunderThe Dodgers need a dependable arm in the midst of an offseason exodus. Syndergaard, who once struck fear into opposing hitters’ hearts, could be that and more.
Weiterlesen »
Noah Syndergaard, Los Angeles Dodgers agree to one-year contractPitcher Noah Syndergaard and the Los Angeles Dodgers have agreed to a $13 million, one-year deal, according to reports.
Weiterlesen »
COVID-19 in Los Angeles: Why experts think it may be time to bring back masksPublic health experts told ABC News that newer subvariants circulating plus low booster uptake has led to a surge and it may be time to mask up again.
Weiterlesen »