The Accademia Labor et Ingenium will train and hire 50 students per year to further develop artisanal craftsmanship.
is launching the Accademia Labor et Ingenium — or craft and creativity in Latin — two words seen on the company’s original crest.chief executive officer Leo Rongone. “Exceptional craft and creativity are essential to our brand and to the heritage of our home region in Veneto. With the Accademia, we take the collective ethos at the heart of Bottega Veneta to a new level, building on our rich history of skill-sharing and innovation to nurture the artisans of the future.
The academy builds on Bottega Veneta’s connection to the traditional “bottega” or “workshop,” where a collective of artisans honed their skills and transmitted knowledge from one generation to the next. The Accademia Labor et Ingenium’s first external collaboration begins today with a bespoke seven-week masterclass in partnership with Università Iuav di Venezia. The Artisanal Creative Process: Training Course in Bag Design and Product Development will offer eight students, selected from the Iuav network, a program of classroom, virtual and atelier-based learning.
“As a young apprentice at Bottega Veneta, I learned from the expertise, passion and precision of more experienced artisans,” said Negretto, one of Bottega Veneta’s longest-serving employees. “It’s a great honor and responsibility to pass on this unique knowledge to a new generation and continue the great tradition of the bottega in all its community, creativity, and cultural heritage.
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