Frozen2 is easily staying atop the North American box office chart in its third weekend with a projected $33 million to $34 million after flying past the $800 million mark globally on Friday.
grossed a mere $167,000 on Friday from 2,337 cinemas for a projected debut of $600,000-$800,000 — the third-worst opening of all time for a title rolling out in 2,000 or more theaters behindSTXfilms, which acquired domestic rights to the family pic after Open Road Films imploded, doesn't have any equity inand kept the marketing spend to roughly $3 million, according to insiders.
Across the country, most theater owners are offering $5 tickets to the film after working with STX. However, the variable pricing test doesn't seem to be helping matters much, even with younger boys who may not want to see's voice cast includes Anya Taylor-Joy, Jim Gaffigan, Kenan Thompson, Meghan Trainor and Daniel Radcliffe. The pic was produced by On Entertainment, Wild Bunch and Pathe.
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