Hollywood was caught off guard Wednesday when industry website Box Office Mojo unveiled a major overhaul
While the site remains free, some data will now be housed behind the IMDbPro paywall.
Since being founded by Brandon Gray in 1999, the site has become a key tool for movie industry executives, providing weekend and daily grosses, historical data, studio marketshare and more. Its look hasn't changed dramatically until now. IMDb purchased Gray's venture in 2008. A spokesperson said Box Office Mojo remains committed to providing the most comprehensive, timely and convenient data at no cost.
The rep added that the site is now easier to navigate, and that "these updates were made in response to customer feedback and usage patterns, which will continue to inform future feature launches."
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