My, how the turn tables. After a lackluster summer in which big tentpole releases like The Flash and Indiana Jones and the Dial of Destiny failed to generate many ticket sales, the July 20-23 frame exploded with two enormous hits that couldn’t be further from each other regarding style and audience — Greta Gerwig’s hilarious […]
My, how the turn tables. After a lackluster summer in which big tentpole releases like The Flash and Indiana Jones and the Dial of Destiny failed to generate many ticket sales, the July 20-23 frame exploded with two enormous hits that couldn’t be further from each other regarding style and audience — Greta Gerwig’s hilarious comedy Barbie and Christopher Nolan’s incredible dark drama Oppenheimer.
So, what gives? A few weeks ago, the conversation centered around the dilapidated state of the global box office. Nearly every release except Spider-Man: Across the Spider-Verse faltered, resulting in enormous bombs like The Flash and Indiana Jones. Even last week’s highly regarded Mission: Impossible – Dead Reckoning Part One left pundits scratching their heads after the lackluster $54M opening weekend.well.
The immense competition doesn’t help. Dead Reckoning only had a week on large-screen formats before Oppenheimer stole its thunder. In hindsight, Cruise should have opened his flick in April or later this year in October rather than tackle two high-profile pics head-on. Or, the lesson here is that audiences crave original properties like Barbie and Oppenheimer after over a decade’s worth of endless superhero sequels.
Speaking of hits, Angel Studios’ Sound of Freedom continues to defy the odds, grossing $20M in its third weekend for an astonishing $124.6M total. Remember, the Jim Caviezel drama cost just $14M to produce, which means somebody is really happy.
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