LOS ANGELES, (Variety.com) - After months of delays, Christopher Nolan’s sci-fi epic “Tenet” finally arrived in U.S. theaters and generated $20.2 million over Labor Day weekend. Ticket sales, though difficult to dissect given the uncharted waters of the coronavirus era, are roughly in line with expectations for a new release during a pandemic.
FILE PHOTO: Director Christopher Nolan poses at the 71st Cannes Film Festival, Cannes, France, May 13, 2018 REUTERS/Stephane Mahe
The domestic debut for Nolan’s latest includes ticket sales from preview screenings that started on Monday in the U.S. and Canada. In pre-coronavirus times, “Tenet” would have seen much more substantial opening weekend figures. However, it’s launching in a vastly different environment since numerous theaters in the country are out of operation.
Drive-in theaters have been a boon for cities where indoor cinemas can’t reopen yet. However, Warner Bros. issued guidelines that restricted the areas where “Tenet” can play outdoors. “As a strategy, we looked at this movie and said [ticket sales will be] two-thirds international and one-third domestic,” he said. “Clearly the rest of the world was in a better place in terms of figuring out how to move forward.”
“Though the box office trajectory in North America will look quite different for ‘Tenet’ than in the international marketplace, the film may actually see its fortunes rise in the coming weeks as more and more cities open their multiplex doors,” said Paul Dergarabedian, a senior media analyst with Comscore.
When it comes to competition, “Tenet’s” biggest rival may be coming from the small screen. “Mulan,” Disney’s reimagining of 1998 cartoon, is skipping U.S. theaters and launching this weekend on Disney Plus. The family movie is available to rent on the studio’s streaming service for $30.
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