Boyds’ Gushner Creates Petition Supporting Seasonal Slowdown

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Boyds’ Gushner Creates Petition Supporting Seasonal Slowdown
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Kent Gushner has become passionate about transforming the fashion calendar.

The third-generation owner of the luxury Boyds specialty store in Philadelphia has created a petition inviting other retailers and wholesalers to join him in his quest to slash the number of deliveries and revert to a simple spring and fall schedule.

Gushner said, in a move to “support the realignment and profitability of our entire industry,” he’s purporting the production of only two distinct seasons a year that will “take place during a coordinated and concise time period.” In light of the coronavirus pandemic, Armani believes there is an opportunity for a “careful and intelligent slowdown” for the industry, which will “finally bring value back to our work” and lead customers to “perceive its true importance and value.”

Van Noten, who was joined by Andrew Keith, president of Lane Crawford and Joyce, and Altuzarra chief executive officer Shira Sue Carmi on the Zoom call, is hoping to seize the opportunity of delayed fall 2020 deliveries due to the COVID-19 crisis to make this the new normal.

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