Marketers are creating NFTs that come with perks as the novelty of a digital collectible wears off
Marketers are moving past offering nonfungible tokens as branded collectibles and instead trying to make their NFTs practically useful for consumers.
While plenty of consumers are still speculating on NFT collectibles for financial gain, the NFT industry is being forced to evolve, said Geoff Renaud, chief marketing officer and co-founder of Invisible North, a marketing agency that helped create the on-site experience for an NFT project this year at the Coachella Valley Music and Arts Festival.
More than 63,000 of the 250,000 total ticket buyers claimed their free NFTs, and more than 13,000 benefits and experiences were redeemed above and beyond the speedier entry, said Sam Schoonover, head of innovation at Coachella.
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