This founder's desire to help nursing moms led her to create pumpspotting—a breastfeeding app that includes content surrounding lactation basics, state policies and more. Her ultimate goal? To keep moms connected, lend them comfort and help them stay in the workforce for as long as they want.
The desire to advocate for women on personal and professional levels stems from VanHaren’s own experience as a nursing mother. She was running a marketing agency when she gave birth to her son in 2015, and felt isolated while struggling to find a balance between work and motherhood. While away on work trips, she would pump on floors of airport restrooms, inside Ubers and in the middle seats of airplanes. She broke down one day and reached out to her sister “to get a lifeline in that moment.
They secured funding from MooDoos Investments because, as MooDoos managing partner Caitlin Wege puts it, “pumpspotting had a clear vision to address feeding from a holistic angle, meeting parents and babies where they are at no matter where they are in their feeding journey.” Ultimately, it helps tackle the “perennial issue that particularly plagues women—the need to drop out of the workforce,” she said.
The app is available for download by individuals for $9.99 per month, and for employee use through company contracts, which can start at $499 per month per employer and go upward of $5,000 depending on the size of the company. They recently added to their client list a technology company with locations in multiple states and a law firm that employs over 200 attorneys.
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