Booths grocery chain, a fixture in the north of England, is reversing the move to automation by eliminating self-checkout lanes in favor of traditional customer service, the New York Post reported Saturday.
"We're not great fans of self-checkouts," the company's managing director Nigel Murray, told The Grocer. "We pride ourselves on great customer service, and you can't do that through a robot."
"We believe colleagues serving customers delivers a better customer experience and therefore we have taken the decision to remove self-checkouts in the majority of our stores," a Booths spokesperson said. "We have based this not only on what we feel is the right thing to do but also having received feedback from our customers. Delighting customers with our warm northern welcome is part of our DNA, and we continue to invest in our people to ensure we remain true to that ethos.
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