A poll of 2,000 adults found 76 per cent go out their way to seek a bargain - with the 'glow' of bagging a good deal lasting as long as three days
A survey of 2,000 adults conducted ahead of Black Friday revealed that 76 per cent actively seek out a bargain even if they can afford to pay the full price.The main reasons behind this long-lasting glow of a great save were saving hard-earned cash , getting more for their money , and feeling savvy and resourceful .
"Whether it's a big purchase, like a new phone, or something which could save a few pounds every month, there's nothing like the thrill of securing a bargain." Behavioural psychologist, Jo Hemmings, commented: "The combination of a cost-of-living crisis and the huge variance in costs of anything from mobile phone contracts to holidays - enhanced by designated sales events like Black Friday - means that far from feeling a 'cheapskate'."Some savers relish the thrill of securing long-term deals, with 29 per cent stating that bagging a bargain on their mobile phone contract was crucial, as well as home utility bills .
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