Nielsen's monthly snapshot shows sports and fall dramas helping networks gain; 'You' passes 'Squid Game' in the weekly rankings.
Broadcast networks recorded their highest share of total TV use in months during October, matching the time viewers spent with streaming platforms. In the weekly rankings, meanwhile, Netflix’sThat’s the latest finding from Nielsen’s monthly Gauge snapshot of total TV usage in the United States.
For October, broadcast and streaming each commanded 28 percent of viewers’ time. While streaming was flat, broadcast grew by two points, fueled largely by sports — the NFL, baseball’s postseason and the start of the NBA and NHL seasons — and fall dramas, per Nielsen. It was the second straight month of growth for broadcasters and its best showing in the five months of Nielsen’s Gauge reports.
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