Gen Z darling Bubble Skincare is taking its accessible ethos to new territories.
With a footprint in the U.S. of 9,000 doors, Eisenman is now looking abroad for opportunities. She’s starting with the U.K. given the consumer appetite there. “At launch, 60 percent of our traffic was international, and every other comment on our TikTok is asking about availability in the U.K. or Europe,” she said. “The U.K. customer won’t need to pay a significant fee to get our products, or have to wait for weeks and weeks.
Social listening played a large role in the partnership. “We keep our hands on the pulse of what our community is looking for,” Eisenman said. “That’s why we chose Walmart [in 2021] — we know that 42 percent of Gen Zers go to Walmart three to four times a month. It’s the same reasonBubble focuses on prestige-caliber skin care at mass pricing, with colorful packaging for the TikTok generation.
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