Budweiser and Coca-Cola's sponsorship of the giant Sturgis motorcycle rally undercuts their COVID-19 advertising strategies, which emphasize social distancing
But the show has gone on, and so the major brands have worked to balance meeting contractual agreements with following public health advice.
Like Coca-Cola, Harley-Davidson has a long-term sponsorship agreement with Sturgis. A spokesperson said the motorcycle maker's events have centered around socially-distanced riding. "We will be focusing our support in ways that are consistent with our health and safety goals instead of large consumer activations," she wrote in an email.
Jack Daniel's took a similar stance, nixing its planned public events. "Jack Daniel's events in the COVID-19 era require a level of thoughtful conservatism and a process to follow to ensure personnel, consumers and business partners are safe and healthy," a spokesperson told Business Insider.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Inside Santa Barbara County, Prince Harry and Meghan Markle's new home - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Weiterlesen »
Inside Sunrun strategy to provide clean power from customer batteries - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Weiterlesen »
Private equity funding plummets in COVID-19: Experts say it's a blip - Business InsiderPrivate-equity fundraising hit a 2-year low in Q2 as coronavirus wreaked havoc with businesses and travel. We spoke to experts about why the drop is a 'pause, rather than a wholesale change.'
Weiterlesen »
How it feels to have COVID-19 symptoms after four months - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Weiterlesen »
Economic recovery will be 'very difficult' with COVID-19 threat: Rosengren - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Weiterlesen »
I'm a teacher in Florida whose school is reopening during COVID-19 - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Weiterlesen »