Bud Light may have fumbled its attempt to broaden its customer base by partnering with a transgender influencer
“Whether the issue is trans people or anything else, the majority of consumers are pretty vocal about the fact they don’t want brands lecturing them or stuffing politics or social issues down their throat,” said John Frigo, the head of digital marketing for Best Price Nutrition. “If you sell beer, just make beer and leave it at that.”
Marketing experts say it’s possible Bud Light’s experience will cause other brands to rethink using transgender people in their advertising. Joanna Schwartz, a professor at Georgia College and State University who teaches a course on LGBTQ+ marketing, said companies will still want to reach transgender consumers and their supporters, but might shift to social media and more targeted ads.
Thomas Murphy, an associate professor of branding at Clark University, said he tells brands that want to be inclusive to run ads with real people who can talk about the company’s efforts. Manveer Mann, an associate professor of marketing at the Feliciano School of Business at Montclair State University, said Bud Light should have anticipated the backlash and had a plan in place to handle it.— who had protested police brutality by kneeling during the national anthem — in its ads. Mann said Nike briefly faced boycott threats, but it stood by Kaepernick and its sales quickly recovered.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
John Oliver Rips Bud Light: ‘Running Scared’ From Kid RockThe “Last Week Tonight” host called Bud Light’s cowering response to anti-trans drinkers calling for a boycott a “huge misfire.”
Weiterlesen »
Bud Light Brewer puts another top executive on leaveTwo top Anheuser-Busch marketing chiefs are now on a leave of absence amid the ongoing backlash against the brand's partnership with a trans influencer.
Weiterlesen »
Bud Light Marketing Exec Daniel Blake 'On Leave' After Mulvaney Ad CampaignDaniel Blake, who oversees marketing for Anheuser-Busch’s mainstream brands, has taken a leave of absence following the backlash from the Dylan Mulvaney Bud Light advertising campaign.
Weiterlesen »
Second Bud Light marketing exec placed on leave after Dylan Mulvaney backlashA second Bud Light senior marketing executive has been placed on leave following backlash and calls for a boycott over their recent partnership with popular transgender influencer Dylan Mulvaney, a…
Weiterlesen »
Sarah Huckabee Sanders jabs Bud Light, Dylan Mulvaney with ‘Real Women’ video featuring Kay IveyIn a 66-second clip released Sunday by Sarah Huckabee Sanders, a narrator introduced the “Real Women of Politics,” a play off the Bud Light ad series, “Real Men of Genius.”
Weiterlesen »