Alissa Heinerscheid, vice president of marketing for the popular beer, is being replaced by Budweiser global marketing VP Todd Allen, AdAge reported on Friday.
The Bud Light senior marketing executive behind the controversial Dylan Mulvaney ad campaign has taken a leave of absence, according to a report.
where she discussed her work in transforming the Bud Light brand from its “fratty” and “out of touch” humor to a beer company that embraces inclusivity. “I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future forShe said she brought “belief” to the brand that to evolve and elevate means to incorporate “inclusivity, it means shifting the tone, it means having a campaign that’s truly inclusive, and feels lighter and brighter and different, and...
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Dylan Mulvaney controversy is much bigger than Bud LightIn a sane world, Alissa Heinerscheid, vice president of marketing for Bud Light, would be out of a job following her disastrous decision to partner with transgender influencer Dylan Mulvaney to promote the sale of a product that has appealed to working-class, ordinary, and decidedly unwoke people…
Weiterlesen »
Spilling Tea With Dylan MulvaneyShe's an actor, singer, and TikTok tour de force. So, naturally, DylanMulvaney knows how to put on one hell of a show.
Weiterlesen »
Did Michael Jordan End Partnership with Nike Over Dylan Mulvaney Promo?Basketball Hall of Fame player Michael Jordan signed his first sneaker contract with Nike sports goods company in 1984.
Weiterlesen »
Dylan Mulvaney’s Style Evolution Salutes Vintage FashionDylan Mulvaney joined TikTok in search of a creative outlet after the pandemic disrupted her job as a Broadway actress. Mulvaney’s “Days of Girlhood” video series, which documented her transition, led her to amass over 10 million followers on the app.
Weiterlesen »
Why Democrats are about to face their own Bud Light momentBiden, Democrat Party get ready for their own Bud Light moment. Their support for transgender athletes in women's sports is out of touch with US voters.
Weiterlesen »