Bud Light may have lost 12 percent of its drinkers, exclusive polling for Newsweek suggests. Two executives have taken a leave of absence amid a fall in sales.
Participants were also asked if they like to drink beer, to which 60 percent of all those surveyed said yes.
Eighty-one percent of this group said yes while 19 percent said no. Eighty-eight percent of those who said yes said they would still buy Bud Light following the brand's decision to partner with Dylan Mulvaney, and 12 percent said no. There were also notable differences by age. Bud Light tends to be most popular with drinkers aged 18-29, research by Statista suggests. The polling forshows that 10 percent of Bud Light drinkers aged 18-24 would no longer buy it. Those aged 45-45 were most likely to no longer buy it, at 26 percent.
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