The beer industry is shocked that Bud Light sales haven’t bounced back, but the sagging sales are beginning to look like 'business as usual,' according to Beer Business Daily publisher Harry Schuhmacher.
Bud Light sales have plummeted since a promotional partnership with transgender activist Dylan Mulvaney caused widespread backlash.
"I think he skirted around a lot of the tough questions. The main one being, ‘Would you do this Mulvaney promotion again?’ And he wouldn't answer yes or no. He kind of danced around it," Schuhmacher said. Schuhmacher believes Whitworth essentially doubled down on previous Anheuser-Busch talking points about beer not being divisive, and how it should bring people together, that didn’t go over well during the early weeks of the controversy.
"Everything they post just gets slammed by consumers. And I think their strategy now is just to keep posting, just keep moving on," he said."And at some point, maybe people will get tired of posting memes and making fun of the brewery, and I think that's their strategy for now." recently shared that he was sitting at a bar over the weekend when a man sitting next to him ordered a Coors Light.
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Bud Light ads are popping up in China after Dylan Mulvaney controversyThe beer brand has endured plummeting sales in the U.S. following its brief partnership with transgender influencer Mulvaney.
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Anheuser-Busch CEO Reiterates LGBTQ Support Amid Bud Light Ad BacklashBrendan Whitworth said the beer brand will 'continue to support the communities and organizations that we’ve supported for decades.'
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Transgender influencer Dylan Mulvaney says Bud Light didn’t support her during backlashA deluge of criticism and hate erupted soon after Mulvaney cracked open a Bud Light in an Instagram video as part of a promotional contest for the beer brand.
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Dylan Mulvaney Criticizes Bud Light for Not Supporting Her Amid 'Bullying and Transphobia'Dylan Mulvaney is speaking out amid the Bud Light controversy. The 26-year-old trans influencer posted an Instagram video on Thursday, in which she shared how she says she's been treated in the months since she posted her sponsored ad, while also claiming that that beer company still hasn't reached out to her.
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