For the week ending June 10, Bud Light sales dropped by a whopping 26.8%, according to the latest data from Bump Williams Consulting and NielsenIQ
That’s wider than the 24.4% drop seen during the prior week — and topped the all-time previous worst plunge of 25.7% during the week ended May 20 — since the beer giant got into bed with Mulvaney on April 1.
Anheuser-Busch’s other brands also took a step backwards for the week ended June 10, according to the data. Sales of Budweiser were down 10% compared to a 7.8% decline the previous week, while Natural Light was down 2.3% vs. a 1% decline. Michelob Ultra – the nation’s No. 3 beer — was down 2.4%. “This was a tough week for Bud Light and other beer brands” owned by Anheuser-Busch, said Bump Williams, head of the eponymous consulting firm.the Mulvaney campaign has cost the Belgian-based beer company more than $20 billion, meanwhile saw a 5.7% increase versus a year earlier in the most recent week.Still, Bud Light remains the No.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Anheuser-Busch exec wins Cannes Lions despite Bud Light’s Dylan Mulvaney fiascoAnheuser-Busch InBev has lost nearly $20 billion in value since Mulvaney posted the images and video showing her touting Bud Light.
Weiterlesen »
Bud Light sales fall 30 percent in latest week since boycottThe beer brand saw its worst week in off-premise sales volumes year-on-year since the calls for boycott over its partnership with Dylan Mulvaney began.
Weiterlesen »
Anheuser-Busch exec admits Dylan Mulvaney backlash was a 'wake-up call,' vows Bud Light is 'coming back'Anheuser-Busch marketing executive Marcel Marcondes addressed the backlash Bud Light received for its partnership with trans influencer Dylan Mulvaney.
Weiterlesen »
Anheuser-Busch statement slammed amid Bud Light boycott: 'No apology'The beer brand told customers 'we hear you' after conservatives led a nationwide boycott of Bud Light.
Weiterlesen »
Bud Light backlash: A timeline of the controversyBud Light has been embroiled in backlash since a beer promotion with a transgender influencer. Here's a timeline of how the controversy has played out.
Weiterlesen »